Cut
A well cut diamond, regardless of carat weight will generally be more expensive than a poorly cut diamond of the same size. The cut grade significantly influences that diamond's brilliance, fire and overall beauty making it a crucial factor in a gemstones pricing. We will always prioritise cut quality to provide the most sparkle for your money.
Colour
Diamond colour is a crucial factor in pricing. Colourless diamonds being among the most expensive but fancy coloured diamonds commanding the highest prices. The GIA colour scale provides a standardised way to assess and compare diamond colours.
When buying a diamond consider your budget an personal colour preference and beautiful diamonds are available across all of the colour spectrum.
Clarity
There are different levels of clarity when grading. Clarity affects how clean the stone looks. Clarity depends on the amount and type of inclusions a stone may have. Some inclusions tell the story of where the stone originated from, country and region etc.
Eye-Clean - Many people prioritise this level of clarity. Inclusions are not visible by the naked eye. Inclusions are graded on an inclusion scale. Where a stone ends up on this scale is determined by the number and type of inclusions a stone has. Higher grades have higher prices.
There is a diamond for every budget.
Carat
Diamond carat is a unit of weight not size. It is used to measure a diamonds mass. One carat or CT is equal to 200milligrams or 0.2grams. It is important to understand that carat measures weights while other factors like cut, colour and clarity affects the diamonds size and overall appearence. Larger diamonds generally weigh more carats but a poorly cut larger diamond might appear smaller and less brilliant than a smaller well-cut diamond.